Victoria's Secret

One of the most rewarding projects of my career has been the flagship Victoria’s Secret store in Vancouver, Canada. This project came with a unique set of challenges, as it marked the beginning of the brand's expansion into Canada, and the client aimed to make a significant impact. A major challenge was the renovation of a historical building, which restricted any changes to the storefront. To successfully implement the client’s branding direction, we needed to innovate with new materials and technologies. This included developing advanced LED technologies, power supplies, printed fabric, and hardware. Alongside a talented team, I managed this year-long project, coordinating efforts with approximately 10-15 different vendors and subcontractors. The process involved several small and full-scale mockups on site, color sampling, and sourcing materials both domestically and internationally. To this day, I take pride in creating such a unique experience for both the client and customers. The store has stood illuminated for more than 12 years.